The travel book Shengzhuang Lvyou, which roughly translates to “Well-dressed Traveling”, by Chunzi (淳子) has an interesting promotion. At a Nanjing bookstore, they are selling the book together with sunscreen. Seems relevant.
Mitchell Blatt is a travel writer, editor, and columnist who has lived and worked in China for six years. He is an author of two guidebooks, Panda Guides Hong Kong and Panda Guides China. He has been published in National Interest.org, USA Today, the South China Morning Post, The Korea Times, Roads & Kingdoms, Vagabond Journey, Silkwinds and The World of Chinese, among other outlets. See examples of his published articles.