Last night Amazon sent me a text message alerting me that “Amazon’s real Black Friday Overseas Shopping Fesitval” is coming. The foreign shopping festival comes just weeks after China’s own retailer-created “Singles Day” on November 11.
Singles Day is still the biggest retail day in China, but Black Friday is getting more attention as Amazon, capitalizing on its American background, is pushing it. Amazon.cn is covered with promotions emphasizing Black Friday. Taobao and TMall, China’s leading online stores, aren’t pushing Black Friday promotions.
Even in New City Plaza, a shopping mall in Nanjing, a few clothing shops had signs using the word “thankful” around Thanksgiving, although there was no Thanksgiving-related imagery.
Because China absorbs some Western culture, it effectively has two versions of some holidays. Western New Year and Chinese New Year. Christmas and Christmas Eve are also big shopping and entertainment days in China. Now Amazon will try to get Black Friday to join the mix.
Mitchell Blatt is a travel writer, editor, and columnist based in China. He is an author of two guidebooks, Panda Guides Hong Kong and Panda Guides China. He has been published in National Interest.org, The Korea Times, Roads & Kingdoms, Vagabond Journey, The Hill.com, City Weekend, Silkwinds and The World of Chinese, among other outlets. See examples of his published articles.